The platform behind
flexible spaces.
Hamlet was built by two people who worked in flexible spaces long before they wrote software for them. It was founded in Australia in 2018, shaped by the operators who run on it, and it's still built that way.
We ran the desk before we built the software.
James and Mitch have worked in flexible spaces since 2010, first from inside them, then from 2016 as the people operators called when the technology didn't do what the space needed. Every project taught the same lesson: the software was built for the platform's convenience, and the operator worked around it.
In 2018 we started Hamlet to build it the other way round, with WOTSO as our first partner: an investor, and an operator who put their whole team behind it. Their site managers, finance team and front desk shaped the product one real problem at a time. Billing came first, because that's where the pain was.
Since then the same approach has carried through every operator, landlord and partner who's joined: sit with the team, find what's costing them their week, take it off the desk. Hamlet runs sites across Australia, New Zealand and the United Kingdom today, and the people who built it still answer the phone.
Take the admin out of running a flexible space, so the people who run it get their time back for the people in it.
A space that runs itself, so the humans in it can do what software can't.
Automate the admin. Keep the humans.
- Software runs the adminBilling, bookings, onboarding, reminders and reporting run on their own, on the cycle you set.
- People run the roomThe members, the community, the welcome at the door. That's the job, and the software exists so there's time for it.
- Simple is a featureIf a new operator needs a training week to log in, we built the wrong thing.
- Adaptable rather than opinionatedHamlet runs any shape of flexible space, because the shape of flex keeps changing and your software shouldn't decide what you sell.
Towards a space that runs itself.
Today Hamlet runs the busywork: billing, bookings, onboarding, reminders, reporting. Where we're taking it is an operating layer that runs more of the space on its own. Pricing that responds to real utilisation. Routine decisions handled before they reach your desk. Every step is built to give people back to the work that matters: the members, the community, the room. We build in the open, ship in steps, and test it first with the operators who run on Hamlet today.
Born in Australia. Running in three countries.
We started in Australia, working alongside coworking spaces that wanted a lighter way to run. Today Hamlet runs operators, landlords and developers across Australia, New Zealand and the United Kingdom, billing in AUD, NZD and GBP with local tax, and hosted in-region. Support runs weekdays in the operator's own business hours: Australian Eastern Time for Australia and New Zealand, UK and Central European time for the UK and Europe, and US business hours for North America.
Operating entity: Vicinia Pty Ltd (ABN 70 653 966 637), trading as Hamlet Co ("Hamlet").
James Brouard, co-founder and CEO
Product and design by background, twenty years in UX and digital product, and the person operators talk to about where Hamlet goes next.
Mitch Sato, co-founder and CTO
Owns the platform, the technical plan and the release cadence. If it shipped, Mitch signed it off.
Hamlet is built by a small remote team across Australia and the Philippines, with the founders still in every release.
Designed for humans.
Hamlet, in plain figures.
Kept in one place so it stays accurate. Same figures as /llms.txt.
- Founded
- 2018, in Australia
- Operating entity
- Vicinia Pty Ltd (ABN 70 653 966 637), trading as Hamlet Co ("Hamlet")
- Markets served
- Australia, New Zealand, United Kingdom and Europe
- Pricing currencies
- AUD, USD, GBP and EUR, billed in your currency
- Space types run
- Coworking, serviced and flexible offices, shared kitchens, health spaces, co-warehousing, storage and parking
- Data hosting
- Google Cloud, Sydney for AU and NZ, United Kingdom for UK customers
Hamlet is coworking and flexible office software for operators, landlords and developers, from a single site to a portfolio. Built in Australia since 2018, it runs billing, bookings, the member portal and app, and reporting, and automates the day-to-day running of a space. It also runs kitchens, clinics and studios.
See Hamlet run your space.
Show us the space, we'll show you how Hamlet runs it.